Shania Twain launches #IFakeIt campaign to save the leopards
In 1998,
Shania Twain drove audiences wild in the “That Don’t Impress Me Much” music video wearing a sexy, leopard-print outfit.
The three-piece ensemble became one of the Canadian singer’s most
iconic looks and helped spawn the animal-print craze of the early 2000s –
even today, spots continue to reign as one of fashion's most beloved
inspirations.
Now, the country-music star is giving back to the big cat that helped
put her and her super-toned midriff on the map. Partnering with the
animal conservation group Panthera, Shania has launched the #IFakeIt
campaign in an effort to help save one of the most majestic spotted
animals.
The campaign asks fans to join the movement by posting a selfie on
social media while wearing leopard print. For each #IFakeIt photo,
Panthera will create one fake leopard-skin cape to outfit local
communities who would typically use real ones.
Their goal is to create 18,000 capes in total, potentially saving that many leopards in the process.
“Leopard print will always be around,” says the Panthera.org website. “But what about the leopard?
The beautiful jungle cat has seen its numbers fall over the past few decades due to loss of habitat and poaching. Every year, more leopards are killed than any of the other big cats (lions, tigers and jaguars).
The plight of the leopard is just one of many worthy causes that Shania
supports. In February, the 52-year-old singer announced that she would
be going on her first tour in 10 years, with one dollar from each
Rock This Country ticket sale going towards helping children in need.
Photo © Getty
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