The idea is that when someone sees a dog running around outside, they assume it is lost but when someone sees a cat outside, they often assume it is an outdoor cat. By putting an orange collar around the neck of an indoor feline, if it is seen outside the collar is reflective and, the website claims, "it brands your indoor cat as a convict... it signals to the people of the world that your cat belongs inside."
The Kitty Convict Project says in the US more than 7 million pets go missing every year. Of those, 26 percent of missing dogs and less than 5 percent of lost cats are reported and returned home.
This new system comes from The Oatmeal, a popular Web comic. Its creator, Matthew Inman, created and crowdfunded the game "Exploding Kittens" and is hoping to make things right with cats.
"It's our form of cat atonement. Catonement," Inman writes.
If you have an indoor cat, dress it in orange so other people know it has escaped. If you see a cat outside with an orange collar (or scarf, or party hat), try to catch him or her and report the sighting.
The Kitty Convict project is selling customized orange collars to promote the concept. The website says they are selling them at a profit loss. Catonement.
MORE: The Kitty Convict Project
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