Pizza Hut Japan unveils new ad campaign featuring cats in hats making pizza... and they're terrible at it
- Pizza Hut Japan has opened a fictional new store called Pizza Cat
- The pizzeria will be run by a band of adorable cats in Pizza Hut uniforms
- Pizza Hut has released a series of videos of the cats performing different jobs at Pizza Cat as part of a new viral marketing campaign
- The purpose of the marketing campaign is unclear but totally adorable
If there's one thing the internet does well, it's videos of cats doing funny things.
Pizza
Hut Japan has embraced people's obsession with cat videos and created
their own video series where cats run a fictional store called Pizza
Cat.
The
webisodes star four felines who run Pizza Cat and show each "employee"
doing various jobs like taking orders, delivering pizzas, handling money
and vacuuming the floors - none of which they do particularly well. Each
video is adorable, weird and totally pointless, just like most cat
videos on the internet. But if you love animals you'll be hooked on
this cheesy campaign.
Scroll down for video
Pizza Hut Japan has released a brand-new
marketing campaign, featuring videos where cats take over a Pizza Hut
store and rename it Pizza Cat
Expect a few fur balls in your pizza from Pizza Cat. The ginger cat coughs one up while the other cats do not look amused
Wearing
adorable miniature Pizza Hut uniforms, the furballs with attitude run
the restaurant and needless to say, they're not very good at it!
From
taking phone orders, mapping out delivery routes, making pizzas and of
course, taking designated sleep breaks, the cats adventures at Pizza Cat
are so ridiculous you can't stop watching. Who knows
how these pawed employees got a job at Pizza Cat, when they can't even
keep their uniforms on or stay awake on the job.
It's a hard life for the employees of Pizza Cat. This cute ginger feline maps out a delivery route
The message of the campaign is completely lost in the cuteness but it goes down well for anyone needing a laugh. 'We're
not quite sure of the actual point of it all, but according to the
translation of the YouTube page, "Pizza Cat! Store is a fictional
store." Shocking, I know, but it's great anyway,' Alfred Maskeroni of AdWeek posted on their Best and Worst of Advertising, Branding and Design section. Although
getting a pizza with an extra topping of cat fur doesn't seem very
appealing or appetizing, these videos are ridiculously moorish.
This kitty takes his job very seriously. It's not every day a cat gets to run a pizza restaurant
At Pizza Cat they take their jobs very seriously... just as long as it doesn't get in the way of chasing balls of wool
Fast deliveries and excellent customer service are not on the menu at Pizza Cat
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